Work: On Brand
Work On Brand.
Do this to: Create the brand you need to reach the right people, speak the right language and capture the value in what you do.
Deliver on your promise.
Deliver on your promise.
Working from the Brand Profiling report gives our team a valuable set of high-level information that we use to guide and inform every step of the design of your brand identity through to completion. We can pinpoint the right language, ensure that it speaks to the right people, that it supports the right positioning of the business and that it captures the real value you provide to your market through your product, service or place. There are three vital metrics that we use in the creation of compelling brands: Values. Behaviour. Language. Your brand becomes your promise.
At the heart of it all.
Values are the principles and beliefs that guide us in everything we do. We build strong connections with others around the values that we share or respect and for brands it happens just the same way. We build brands around the core values within a business and this leads to deep resonance with an audience. We design brands from the values out – not the brand in.
Values may change and evolve over time within the business or the market and this may require brand change.
Client testimonial: Quam volut verumquatur sanihilit qui dolla sit ligendundia secest, odi quae suntium nonse voluptasped quas voluptaes asperro et odit ad magnati aeperro dolorerest, sitaquia corror ad quistem volles dernateces mo ma ventorum nostium rem aut as mi, sanimi.
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Values made visible.
How we conduct ourselves socially is guided by our values and it’s the same for business. When consumers scout for a business they have a set of expectations on behaviour and these characteristics are communicated through brand. Behaviour is the clearest indication of your market positioning. It’s powerful when behaviour is congruent with your values.
Behaviours may change and evolve over time within the business or the market and this may require brand change.
Client testimonial: Quam volut verumquatur sanihilit qui dolla sit ligendundia secest, odi quae suntium nonse voluptasped quas voluptaes asperro et odit ad magnati aeperro dolorerest, sitaquia corror ad quistem volles dernateces mo ma ventorum nostium rem aut as mi, sanimi.
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Walk the talk.
When we talk about language we mean visual language – the visual form of the brand. How you speak to others is the most telling aspect of who you are and the most tangible part of an identity. Language differs across continents, countries and also markets. Speaking the right language for your audience lets them know they’re talking to the right people.
Language may change and evolve over time within the business or the market and this may require brand change.
Client testimonial: Quam volut verumquatur sanihilit qui dolla sit ligendundia secest, odi quae suntium nonse voluptasped quas voluptaes asperro et odit ad magnati aeperro dolorerest, sitaquia corror ad quistem volles dernateces mo ma ventorum nostium rem aut as mi, sanimi.
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