Residence
Brand identity / Information design
2014
Accommodating futures
The design of a modern brand for local builder bringing heritage houses into the 21st Century.
Brand identity and collateral for bespoke building services company specialising in the modernisation of heritage homes.
The identity makes a simple visual reference to the built form and through this aims to convey a sense of the honest, straight forward approach to business championed by the proprietor.
As a rebranding for the company in response to business growth, great importance was placed on determining the right positioning in the market and evaluating the right language.
A strong desire was held to retain the goodwill of an existing client base but also to challenge the very conservative brands within the market.
The image series utilised across a range of postcards and shirts aims simply to celebrate the work – conferring a reverence for the otherwise ordinary tools of the trade. In doing this it also talks of an attention to detail and makes a move away from the stereotypical images of the built form, or tradie in hi-vis vest, as the standard marketing devices.
The identity has succeeded in creating a strong platform for the business to engage with its market and support future diversification.
