design thinking

Golding Wines

Brand identity and wine branding including label and packaging design for an innovative and sophisticated product range.

The identity unequivocally supports the joint aspiration of proprietors Darren and Lucy Golding – to create a vibrant and understated brand that injects clarity and freshness into a still conservative industry. The minimalist, ‘honest’ logotype aims to convey a straight forward, smart, open philosophy to wine making.

Redesigned in 2006 as an evolution of an identity first established in 2001 – it has served to increase market differentiation and more closely reflect their approach to business. The identity incorporates a ‘contour device’ that is used as an adjunct to the logotype and symbolises the connection to the land or terroir – the geographical fingerprint.

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