design thinking

Don Adlam

Business identity and brand collateral for personal and professional development counsellor Don Adlam. 

It took a while to really understand Don and his work – but it's all about one's perspective. The strategic goal was to establish an accessible and light-hearted business position whilst respecting the serious nature of the counselling.

The dimensional logotype draws from the notion of 'view point' which is fully realised on the website where each letter within the logotype snap-rotates to the opposing view. This playfulness within the website and throughout the collateral gives a sense of the humour Don consistently works with. The glass half full image for the oversized promotional post card provides a distinctive visual metaphor for the foundation of his work – perspective.

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