design thinking

Critical Asset Protection

Development of brand identity and brand platform for high-end, specialist surveillance equipment used globally for the protection of sensitive sites in industry and defence.

Critical Asset Protection is the exclusive Australasian representative for leading global producers of high-end broad-site surveillance equipment for the monitoring and protection of secure and sensitive facilities. The typographic solution aimed to reflect the practical

though high-end solutions offered and position the company as a hands-on service provider. The incorporation of the crosshair device, a central element of the identity, aims to convey the precision, high-tech nature of the products. 

A brand platform and subsequent collateral including comprehensive website aims to unequivocally position the company as a leader in this specialist field.

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