design thinking

Craft South poster

Branding development and poster design for Craft South's Traditonal Craft Workshop Program.

Whilst the central image of the hand reflects a primary message that the workshops are a hands-on process there is also a more discreet underlying metaphor. The woven threads reveal their texture and colour when they contact the hand and the individual.

Central to the traditonal craft practice is the exchange of stories and knowledge that when one participates in this activity one not only contributes their own story but becomes a part of others in the process. The Craft South Traditonal Craft Workshop Program draws on the knowledge and wisdom of migrant cultures present in our society.

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