design thinking

Caléche

Strategic development and repositioning of the product marketing collateral to reflect the company's couture product.

The repositioning is reflected in a suite of branding and marketing collateral including the biannual collection catalogues, stationery range and postcards. The hat box-stripes graphic device is used across the corporate material and aims to evoke an era of bespoke garment creation – a defining characteristic central to the Calèche business.

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