design thinking

Australian Institute of Architects

The project required naming for the Continuing Professional Development Program, development of a visual identity and design of a suite of biannual event collateral for distribution to national members.

The name 'Refuel' is intended to spark dialogue about the nature of energy and architecture and the process of professional revitalisation and continued learning. The identity makes a subtle and playful typographic reference to the fuel gauge. The hand cut origin of the type aimed to reflect the hands-on nature of the program and the reconnection with the passion for the practise.

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