Branded environment over three floors for the South Australian offices of the Australian Bureau of Statistics.
Annual Reports, publications and marketing collateral for the organisation leading the interface of Australia's art and technology.
Branded environment and signage scheme over five floors for the new national head office of the People's Choice Credit Union, Light Square.
Development proposal for Knappstein Wines, incorporating branding and interpretive graphics, landscape, interior and exterior architectural elements.
Interior graphics and signage scheme over two floors for the South Australian Government State Records offices in Leigh Street.
Corporate newsletter for sponsors and the general public profiling the G150 Adelaide Botanic Garden revitalisation program.
Strategic development and repositioning of the product marketing collateral to reflect the company's couture product.
Design for the publication Art In The Biotech Era for the Australian Experimental Art Foundation.
Publication design for Identity and Voices at Flinders University Art Museum for Flinders University, South Australia.
Design of biannual newsletter for the prestigious International College of Hotel Management, Regency Park, South Australia.
Design of identity, website and in-world promotional material for the ‘Love Referendum’ – a crossover game launched as part of the 2007 Adelaide Fringe Festival.
Poster entry for the The National Design Centre's 3rd Australian Poster Annual.
Design of light-hearted Christmas cards for one of South Australia's premier financial planning strategists.
The project required naming for the Continuing Professional Development Program, development of a visual identity and design of a suite of biannual event collateral for distribution to national members.
Business identity and brand collateral for personal and professional development counsellor Don Adlam.
Brand profiling, evolution, and repositioning for Australia's premier new media arts organisation.
Brand identity and wine branding including label and packaging design for an innovative and sophisticated product range.
Organisational identity and brand platform for STTARS – a South Australian NGO that provides rehabilitation services to survivors of torture and trauma.
Corporate identity for an online business solutions and software development company.
National marketing collateral for Northern Territory contemporary arts organisation.
Branded environments for head office and South Australian branch offices for the Department of Correctional Services.
The Big Picture. Interior graphic for the Parent's Lounge in the Women's and Children's Hospital Oncology Ward.
Branding and development of communication package profiling statistical employment research undertaken by the organisation.
Design and production for the South Australian Government, Department of Further Education, Employment, Science and Technology, Defence Industry Workforce Action Plan.
Development of visual identity and brand platform for high-end, specialist surveillance equipment used globally for the protection of sensitive sites in industry and defence.
Development of visual identity, brand platform, brand visual assets and corporate profile for multidisciplinary engineering company specialising in industrial automation, robotics, water treatment and process control.
Design and production for catalogue – part performance program and part collectible souvenir, profiling the technologically and conceptually challenging work by South Australian artist and performer Fleur Elise Noble.
Branding and collateral for the annual picnic event held at the historic Marble Hill house.
The first in an ongoing series of collaborative design projects with the students of Quorn Area School in the Flinders Ranges, South Australia.
Design and development of website for the National Foundation for Australian Women.
Brand collateral and communication for Refuel, The Continuing Professional Development Program.
Creation of brand identity, brand platform and collateral for high level business coach and facilitator Nicole McKenna and her business – Bespoke Development & Facilitation.
Brand identity and collateral for Australian organic clothing label and business founder Derek Muir.
Brand identity for intimate, near city wine bar and restaurant established by accomplished restaurateur Derek Muir.
Rebranding for The National Foundation for Australian Women, a non-profit organisation that is responsible for high level policy development, representing women at a Federal Government level.
Development of brand identity for an architectural practice specialising in environmentally sensitive commissions.
Brand identity for the architectural partnership of Brett Aylen and Paul Hendy.
Development of brand identity for award winning documentary film makers Carl Cudell and Jennifer Lyons-Reid empowering individuals and communities to tell their stories through film.
Product branding for Golding's premium, single vineyard varietals.
Product branding for the quirky end of Golding's single vineyard varietals.
Development of brand identity and brand platform for high-end, specialist surveillance equipment used globally for the protection of sensitive sites in industry and defence.
Creation of a limited edition series of six postcards for STTARS as a fundraising product to be sold at community events.
Branding development and poster design for Craft South's Traditonal Craft Workshop Program.
Brand identity, brand platform and collateral for Commercial Photographer Andy Rasheed and his business – Eyefood.
Rebranding and website design for New Taipei City Library, Taipei, Taiwan ROC
In November 2012 the Working Images team worked on location in the remote Flinders Ranges town of Quorn, South Australia undertaking our second installment of the Remote Office Project. The culmination of a five week collaborative design project between the Year 9 Students at Quorn Area School and Working Images titled An Alternative History of Quorn. A limited edition book was produced based on their work.
Brand strategy, naming, brand identity, brand platform and collateral for Guildhouse – South Australia's oldest arts institution.
Branding and collateral for University of Adelaide conference on System and Network Biology and Traditional Chinese Medicine.
Design of capability profile including photographic direction, content development and production for Bowman's Intermodal, Australia's largest inland freight terminal.
Branding and collateral for a South Australian design, plan and build partnership with specialist expertise in the Education portfolio.
Design for exhibition catalogue profiling the work of five prominent South Australian visual arts, craft and design practitioners in partnership with wooden boat builders in the Goolwa region.
Brand identity and collateral for bespoke building services company specialising in the modernisation of heritage homes.
Organisational identity and brand platform for OSSTT – Overseas Survivors of Torture and Trauma – a South Australian NGO that provides rehabilitation services to survivors of torture and trauma, specifically on Manus Island and Nauru.
Program brand identity, website design and collateral for Well Made – an initiative of Guildhouse that aims to provide a platform for high level South Australian creative practitioners.
Brandprofiling, brand identity, communications collateral for large scale crane company in the far north of the state.
Through an independent assessment by our team in design, business operations and marketing, the case for brand change becomes clearer and developing the business case becomes easier.
A successful brand will accurately represent your organisation in all relevant markets, project the desired positioning and support the strategic business objectives. Evolving or renewing a brand is one of the most critical decisions your organisation may face and one that has the potential for significant market ramifications – both positive and negative.
We will quantify the value of your existing brand, its viability and relevance in specific markets, benchmark against your competitors, assess its suitability to represent the organisation and determine its remaining lifespan. We consider all aspects of the brand from the visual identity through to the day-to-day brand collateral.
The brandopinion results in a comprehensive document that will provide your business with the support to make strategic decisions for brand development and determine a case for change.
“The brand opinion developed by Working Images provided great clarity for our company in the early planning for rebranding. It gave us a really clear indication of the value of our brand, where it was working and where it wasn’t and from there we could move forward”.
Through a strategic, facilitated working session we will identify and define the aspects of your business that make it unique. Your business fingerprint that lies at the heart of your business.
To create a unique brand, your business needs to be distinguished by more than what it does. It must be defined by its characteristics, values and attributes – the innate qualities at the core of the business created by the business leaders and staff that define its vision, direction and strategic objectives.
A successful brand is a synthesis of what your stakeholders want and who the business is. A stakeholder is anyone that has a relationship with your business – the board, executives, management group, an associated investor group, your shareholders, clients or a niche market. All of these people have influence and therefore need to be considered in the development of a new or revitalised brand.
brandprofiling results in the development of a comprehensive document that will ensure your brand reflects the strategic objectives and embodies the qualities that make it unique. The process will also hone your core messaging, benchmark the existing brand and facilitate greater clarity at an organisational level. All ensuring differentiation in your market.
“what surprised us was the tremendous amount of clarity the brand profiling process brought to the whole organisation. It was not just useful for developing a brief for the new branding, it really helped us define an overall market position and singular vision for the organisation.”