design thinking
Information
Successful businesses know they must speak the language of their market, provide clarity around their product and give definition to their service offering. We package this in a way that adds value to your business and provides a compelling means of differentiation in your market.
Craft South poster
Branding development and poster design for Craft South's Traditonal Craft Workshop Program.
Whilst the central image of the hand reflects a primary message that the workshops are a hands-on process there is also a more discreet underlying metaphor. The woven threads reveal their texture and colour when they contact the hand and the individual.
Central to the traditonal craft practice is the exchange of stories and knowledge that when one participates in this activity one not only contributes their own story but becomes a part of others in the process. The Craft South Traditonal Craft Workshop Program draws on the knowledge and wisdom of migrant cultures present in our society.
STTARS postcards
Creation of a limited edition series of six postcards for STTARS as a fundraising product to be sold at community events.
Each of the six cards features a hand drawn illustration created in response to a series of famous quotations centered on themes of human rights. The juxtaposition of the hand-drawn images, the messages and the vibrant colours aimed to provide a fresh interpretation and positive message. One that reaffirms the day-to-day work of the organisation and its dedicated staff.
Picnic at Marble Hill
Branding and collateral for the annual picnic event held at the historic Marble Hill house.
A one day festival celebrating the food, wine and various bespoke talents of the local Adelaide Hills producers. The branding and event promotional material aims to embody something of the authenticity and passion that is as abundant as the produce in this part of South Australia.
Working Images has been one of the many proud sponsors to be involved over the past two years. All proceeds and gate takings going to a worthy charity. The branding for an event like this is a critical part of its success by conveying a clear sense of the personaility, fun and community spirit. A clever brand will not only speak to the right audience but will function as a means of symbolising the event from year to year and effectively carrying over the goodwill generated.
The Drawing Project
Design and production for catalogue – part performance program and part collectible souvenir, profiling the technologically and conceptually challenging work by South Australian artist and performer Fleur Elise Noble.
The catalogue presents a series of stills providing glimpses of performance highlights. Centered on the process of drawing and the rendering of the individual, the printed work aimed to embody something of the textural qualities of the projected works.
NFAW
Design and development of website for the National Foundation for Australian Women.
In the strategic working session with the group that focused on a comprehensive review of the organisation's values, positioning and project priorities, the website was identified as being a key touchpoint to connect with the women of Australia and an appropriate medium to raise the awareness of the group in the political landscape.
The website also represented an opportunity to bring to light the breadth, caliber and success of numerous projects and accomplishments of the group that are largely conducted behind the scenes.
The website provides a much needed platform to profile some of the Australian champions of women that have had a long association with the group and a dedication to the advancement of women's rights.
Strategic Services
brandopinion
an objective assessment of your current brand
Through an independent assessment by our team in design, business operations and marketing, the case for brand change becomes clearer and developing the business case becomes easier.
A successful brand will accurately represent your organisation in all relevant markets, project the desired positioning and support the strategic business objectives. Evolving or renewing a brand is one of the most critical decisions your organisation may face and one that has the potential for significant market ramifications – both positive and negative.
We will quantify the value of your existing brand, its viability and relevance in specific markets, benchmark against your competitors, assess its suitability to represent the organisation and determine its remaining lifespan. We consider all aspects of the brand from the visual identity through to the day-to-day brand collateral.
The brandopinion results in a comprehensive document that will provide your business with the support to make strategic decisions for brand development and determine a case for change.
“The brand opinion developed by Working Images provided great clarity for our company in the early planning for rebranding. It gave us a really clear indication of the value of our brand, where it was working and where it wasn’t and from there we could move forward”.
brandprofiling
identifying what makes your business or product unique
Through a strategic, facilitated working session we will identify and define the aspects of your business that make it unique. Your business fingerprint that lies at the heart of your business.
To create a unique brand, your business needs to be distinguished by more than what it does. It must be defined by its characteristics, values and attributes – the innate qualities at the core of the business created by the business leaders and staff that define its vision, direction and strategic objectives.
A successful brand is a synthesis of what your stakeholders want and who the business is. A stakeholder is anyone that has a relationship with your business – the board, executives, management group, an associated investor group, your shareholders, clients or a niche market. All of these people have influence and therefore need to be considered in the development of a new or revitalised brand.
brandprofiling results in the development of a comprehensive document that will ensure your brand reflects the strategic objectives and embodies the qualities that make it unique. The process will also hone your core messaging, benchmark the existing brand and facilitate greater clarity at an organisational level. All ensuring differentiation in your market.
“what surprised us was the tremendous amount of clarity the brand profiling process brought to the whole organisation. It was not just useful for developing a brief for the new branding, it really helped us define an overall market position and singular vision for the organisation.”
