design thinking

Bowmans Intermodal

Design of capability profile including photographic direction, content development and production for Bowman's Intermodal, Australia's largest inland freight terminal.

A comprehensive 12 page profile directed to key markets with large scale processing and integrated transport requirements in the State's mid-north pastoral region.


Key tasks centred around development of a broad visual language reflecting the site's strategic, regional transit role, concept and direction for a range of large scale site photography and creation of service icons representing key capabilities and relevant industries. The profile has proven a critical marketing tool demonstrating the company's integrated transport capabilities and providing a compelling investment case around future infrastructure development plans.

Strategic Services
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