design thinking


Successful businesses know they must speak the language of their market, provide clarity around their product and give definition to their service offering. We package this in a way that adds value to your business and provides a compelling means of differentiation in your market. 

Wooden Boat Exchange

Design for exhibition catalogue profiling the work of five prominent South Australian visual arts, craft and design practitioners in partnership with wooden boat builders in the Goolwa region.

In any partnership and collaboration the navigation through often uncharted territory is critical to any successful outcome but especially so with two potentially divergent working intents – the creative practice of the artist and the pursuit of more practical goals of the tradesperson.

Taking inspiration from this notion the publication has as its conceptual basis the idea of marine navigation and the map as metaphor.

An authentic, detailed marine chart of the Goolwa and Lower Murray Lakes area was sourced from the local authority and formed an outer wrapping-jacket for the publication which can be unfolded and read as the real thing. We imagined the map as being a useful tool for artist and tradesperson alike traversing the myriad local waterways as they worked together in pursuit of the creative practitioners' more artistic goals.

Bowmans Intermodal

Design of capability profile including photographic direction, content development and production for Bowman's Intermodal, Australia's largest inland freight terminal.

A comprehensive 12 page profile directed to key markets with large scale processing and integrated transport requirements in the State's mid-north pastoral region.


Key tasks centred around development of a broad visual language reflecting the site's strategic, regional transit role, concept and direction for a range of large scale site photography and creation of service icons representing key capabilities and relevant industries. The profile has proven a critical marketing tool demonstrating the company's integrated transport capabilities and providing a compelling investment case around future infrastructure development plans.

Remote Office Project 2012

In November 2012 the Working Images team worked on location in the remote Flinders Ranges town of Quorn, South Australia undertaking our second installment of the Remote Office Project. The culmination of a five week collaborative design project between the Year 9 Students at Quorn Area School and Working Images titled An Alternative History of Quorn. A limited edition book was produced based on their work.

We can record history, but as with all events that 
move quickly into our past it is never fixed – it is always 
open to interpretation. This collaborative project between 
Year 9 students at Quorn Area School and Adelaide design practice Working Images aimed to blur the boundaries between the real and the imagined – 
to rethink and recast various aspects of the history 
of Quorn and allow the students to have a hand in 
creating a past. To create an alternative history of Quorn!

Following an initial briefing in May, the students undertook background research into the history of Quorn to establish a firm factual basis for their stories. The students then identified places that were under utilised, vacant or forgotten and began to develop stories around people, places and events woven cleverly into the recorded history of Quorn. Each student 
developed an illustration drawn from an aspect of their story. Working Images then collated the work 
and developed a small publication.

The exercise aimed to provide a number of learning outcomes for the students: engagement with local history, the development of meaningful narratives and engagement with the design process as a means of envisioning and effecting change in their community and the world around them.

See the post under the Play blog for images taken daily on location.

Remote Office Project 2011

The first in an ongoing series of collaborative design projects with the students of Quorn Area School in the Flinders Ranges, South Australia.

The Remote Office Project was initiated as a micro workplace experiment whereby in early November 2011 the office was relocated for one week to the remote country town of Quorn. The team occupied an historic homestead on the outskirts of town and successfully maintained a normal working week.

Working in consultation with the school counsellor, a four week project was proposed for the Year 6 and 7 students that began three weeks prior to the stay in Quorn. A comprehensive four week design lesson plan was delivered by the art teacher leading up to the team spending one full day working with the students.

The works centred on the production of a series of abstract typographic studies based on the street names of the Quorn township. The typographic works and series of line drawings were consolidated and presented back to the school in a large bound book titled Illustrated Place Names of Quorn. The book nostalgically references the large old atlases of the early 60's.

The project achieved many things, primarily exposing young country students to commercial design practices and principles and bridging the distance between two places – each remote to the other. The high calibre of the work and the willingness of the school to participate speaks clearly of the high quality of the learning programand the willingness and great imagination of the students.



Flinders University

Publication design for Identity and Voices at Flinders University Art Museum for Flinders University, South Australia.

Edited by Janice Lally the 84 page publication profiles two landmark exhibitions of works drawn from the Flinders University Art Museum collection celebrating FlindersUniversity's 40th anniversary. Identity?: echoes and voices, 26 May-23 July 2006, curated by Janice Lally and Vincent'seye : 25 years of collecting for Flinders University Art Museum, curated by Vincent Megaw, assisted by Lesley Smith.

The tone and positioning adopted for the publication aims to reflect the very contemporary and academic nature of the of the Art Museum and its world class collection of contemporary and indigenous Australian works.

The typographic approach and overall publication structure was given very careful consideration so as to reflect a relevant and authentic Australian vernacular and in particular to avoid a typical Euro-centric context for the works. This was especially important given the inclusion of a number of significant indigenous works within the publication.

Strategic Services
Recent blog posts