design thinking

Residence Building Group

Brand identity and collateral for bespoke building services company specialising in the modernisation of heritage homes.

The identity makes a simple visual reference to the built form and through this aims to convey a sense of the honest, straight forward approach to business championed by the proprietor.

As a rebranding for the company in response to business growth, great importance was placed on determining the right positioning in the market and evaluating the right language.

A strong desire was held to retain the goodwill of an existing client base but also to challenge the very conservative brands within the market.

The image series utilised across a range of postcards and shirts aims simply to celebrate the work – conferring a reverence for the otherwise ordinary tools of the trade. In doing this it also talks of an attention to detail and makes a move away from the stereotypical images of the built form, or tradey in hi-vis vest, as the standard marketing devices.

The identity has succeeded in creating a strong platform for the business to engage with its market and support future diversification.

Strategic Services
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