design thinking

OSSTT

Organisational identity and brand platform for OSSTT – Overseas Survivors of Torture and Trauma – a South Australian NGO that provides rehabilitation services to survivors of torture and trauma, specifically on Manus Island and Nauru.

Developing a brand for a new organisation is akin to starting a new conversation. These first words are profoundly important as the organisation makes its introduction, finds its voice and begins its work.

Through a very simple, visual metaphor the identity aims to describe the disconnection and displacement experienced by refugees, one that is typically a move from the familiar home ground to the unknown. The aim of this symbolism at the most basic level is to demonstrate empathy and understanding for the plight of the individual.

The bright colours aim to frame this familiar story in the positive and convey a sense of hope in connecting with the organisation.

The postcards and poster created for the group focuses on the notion of hope and its role in sustaining the individual. The passage used is drawn from a well know text by eminent Zen Scholar, Thich Nhat Hanh. Urgent, child-like letters drawn over the top of the logo aim to personalise the message.

The identity has been successful in positioning the organisation as a capable, professional body providing critical services to refugees and a friendly face for the people it represents.

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