design thinking

Nicole McKenna

Creation of brand identity, brand platform and collateral for high level business coach and facilitator Nicole McKenna and her business – Bespoke Development & Facilitation.

The identity was drawn in response to a detailed brand profiling process that outlined the key principles, values and objectives for the consultancy.

The ornate logotype was the result of an investment of considerable time and attention to detail that shifted the readily available font to one that provided authenticity and originality – in essence reflecting the very nature of the bespoke approach that forms the value proposition and primary differentiation for this business.

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