design thinking

Golding Market Series

Product branding for the quirky end of Golding's single vineyard varietals.

The labels for the Handcart Shiraz, the Last Hurrah Sparkling and the East End Rosé each feature an original typographic composition inspired by the early market posters and stallholder branding in Adelaide's original East End Markets. The concept for the wine packaging celebrates the early market trading days of family patriarch Greg Golding whose agricultural background informed

much of the viticultural expertise employed in their premium vineyards. The overstated varietal branding conveys the quirky, uncomplicated nature of the wines.

The labels have been instrumental in communicating a sense of the Golding's family values which are integral to the brand and their commitment to winemaking that expresses a sense of place and connection to the land.

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