design thinking


Brand identity, brand platform and collateral for Commercial Photographer Andy Rasheed and his business – Eyefood.

As a long time friend and collaborator of Working Images, Andy approached us to reinvigorate his existing brand in order to reconnect with his market and better communicate the warmth, professionalism and humour that he brings to his work. Apart from the great images, these are the things that set Andy apart as a photographer.

The concept of visual sustenance underpins everything Andy brings to his work – that images can nourish and sustain and bring things to life. Our aim to personalise his brand led us first to develop a series of quirky eye icons  – each exclaiming satisfaction after a sumptuous visual feast. These are playfully used in conjunction with a new logotype across stationery, promotional and online applications.

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