design thinking

People's Choice Credit Union

Branded environment and signage scheme over five floors for the new national head office of the People's Choice Credit Union, Light Square.

Our directed working session with management and staff led to a detailed design brief supported wholistically by the group. The graphic objective became the humanisation of the interior spaces – primarily a response to the people oriented values of the organisation. Consultation with staff throughout the design process realised a desire to instill a sense of ownership of the space and the design approach.

Four visually distinct graphic schemes were developed to codify different spaces so as not to regiment the design – the intersection and layering of these distinct schemes physically and spatially allow the viewer to make their own meaning from the work.


In this way the works provide no resolved story but aim instead to generate an open-ended, meaningful experience within the individual. The conceptual thread connecting the works provide overall coherence and legibility. The four graphic schemes were produced by local creatives. An artist, a writer and two illustrators were engaged to respond to four sub-themes which delivered a series of bold and engaging works. These were applied to five floors and 40 sites throughout the space creating a comprehensive and integrated graphic scheme.

The interior graphics have succeeded in communicating a clear sense of the human or humane and established a more meaningful and engaging environment that clearly expresses the rich people-oriented culture of the organisation.

Award of Merit, 2007 South Australian Design Awards.

Strategic Services
Recent blog posts