The interior graphics were a constitutive element of the interior scheme proposed by Woods Bagot. The office and interior spaces being primarily neutral and the graphics role was to infuse the space with a clear sense of character and personality.
The conceptual approach for the graphic scheme references the notion of a ‘data landscape’ – the physical South Australian landscape from which the ABS draws its statistical data. A broad range of well known landmarks or icons were chosen to represent three specific regions of the state and were developed in to three abstract panoramas.
A graphic of numbers was developed in addition to the landscapes to represent the substance of the actual data. The flowing, changing nature of the graphic aims to reflect broad statistical variations and movement typically referred to as a trend. Throughout the building these two graphic components are used in combination or separately.
The ABS interior graphics are instrumental in communicating a sense of the organisations identity
for staff and visitors and bringing to life the discreet day-to-day business of the statistician. The graphic scheme contributes a sense of vibrancy and energy to the space.
Award of Commendation.
Design Institute of Australia (DIA)
Through an independent assessment by our team in design, business operations and marketing, the case for brand change becomes clearer and developing the business case becomes easier.
A successful brand will accurately represent your organisation in all relevant markets, project the desired positioning and support the strategic business objectives. Evolving or renewing a brand is one of the most critical decisions your organisation may face and one that has the potential for significant market ramifications – both positive and negative.
We will quantify the value of your existing brand, its viability and relevance in specific markets, benchmark against your competitors, assess its suitability to represent the organisation and determine its remaining lifespan. We consider all aspects of the brand from the visual identity through to the day-to-day brand collateral.
The brandopinion results in a comprehensive document that will provide your business with the support to make strategic decisions for brand development and determine a case for change.
“The brand opinion developed by Working Images provided great clarity for our company in the early planning for rebranding. It gave us a really clear indication of the value of our brand, where it was working and where it wasn’t and from there we could move forward”.
Through a strategic, facilitated working session we will identify and define the aspects of your business that make it unique. Your business fingerprint that lies at the heart of your business.
To create a unique brand, your business needs to be distinguished by more than what it does. It must be defined by its characteristics, values and attributes – the innate qualities at the core of the business created by the business leaders and staff that define its vision, direction and strategic objectives.
A successful brand is a synthesis of what your stakeholders want and who the business is. A stakeholder is anyone that has a relationship with your business – the board, executives, management group, an associated investor group, your shareholders, clients or a niche market. All of these people have influence and therefore need to be considered in the development of a new or revitalised brand.
brandprofiling results in the development of a comprehensive document that will ensure your brand reflects the strategic objectives and embodies the qualities that make it unique. The process will also hone your core messaging, benchmark the existing brand and facilitate greater clarity at an organisational level. All ensuring differentiation in your market.
“what surprised us was the tremendous amount of clarity the brand profiling process brought to the whole organisation. It was not just useful for developing a brief for the new branding, it really helped us define an overall market position and singular vision for the organisation.”