Monday Gladstone drive by
November 19, 2012
The Working Images team was on location in the remote Flinders Ranges town of Quorn, South Australia for our second installment of the Remote Office Project.
October 29, 2012
Swapping the computer for the garden tools. Beautiful late afternoon image.
Best of the nest 2
October 29, 2012
The Piping Shrike makes a 2012 return to the trees outside our office.
Early development sketches
September 19, 2012
Early sketches for the development of logotype for Nicole McKenna.
Aaron and Nahum at the top of Tower Road looking North
May 20, 2012
Another great afternoon out riding this time with Aaron and Nahum. Nahum on his downhill bike had to be left to his own devices and inclination choosing a far less conservative approach to the ride. The man makes his own tracks. Camped in Rocky Paddock campground for the night and rode the following morning. The view from the fire tower hill is awesome and worth the long climb up the track.
Ride Map-Watts Gully
May 20, 2012
The battered ride map of Watts Gully between Kersbrook and Willamstown. An awesome ride with varying terrain and track conditions. Beauiful environment out there and hard to believe there's so few people making use of it.
Truly hilarious headline
May 18, 2012
Maybe it's just one person in The Australian newspaper that has a great sense of humour. This article just cracked me up.
Golding Market Series
May 17, 2012
The Golding Wines Rocco Shiraz on the press. It's always a treat to follow the label from conception through to the final stage when the labels go to print. Attending the press check really is the final stage of hand holding that we do.
Meeting with ITSC team Taipei
May 7, 2012
Development trip to Taipei in May 2012. An amazing design culture exists in Taiwan and one that we just don't get enough exposure to in Australia. There is a tremendous amount of support for all aspects of design at the highest government levels.
Latent speed and power
March 7, 2012
Stealthy tredley. Giallo, Rundle Street Kent Town.
Through an independent assessment by our team in design, business operations and marketing, the case for brand change becomes clearer and developing the business case becomes easier.
A successful brand will accurately represent your organisation in all relevant markets, project the desired positioning and support the strategic business objectives. Evolving or renewing a brand is one of the most critical decisions your organisation may face and one that has the potential for significant market ramifications – both positive and negative.
We will quantify the value of your existing brand, its viability and relevance in specific markets, benchmark against your competitors, assess its suitability to represent the organisation and determine its remaining lifespan. We consider all aspects of the brand from the visual identity through to the day-to-day brand collateral.
The brandopinion results in a comprehensive document that will provide your business with the support to make strategic decisions for brand development and determine a case for change.
“The brand opinion developed by Working Images provided great clarity for our company in the early planning for rebranding. It gave us a really clear indication of the value of our brand, where it was working and where it wasn’t and from there we could move forward”.
Through a strategic, facilitated working session we will identify and define the aspects of your business that make it unique. Your business fingerprint that lies at the heart of your business.
To create a unique brand, your business needs to be distinguished by more than what it does. It must be defined by its characteristics, values and attributes – the innate qualities at the core of the business created by the business leaders and staff that define its vision, direction and strategic objectives.
A successful brand is a synthesis of what your stakeholders want and who the business is. A stakeholder is anyone that has a relationship with your business – the board, executives, management group, an associated investor group, your shareholders, clients or a niche market. All of these people have influence and therefore need to be considered in the development of a new or revitalised brand.
brandprofiling results in the development of a comprehensive document that will ensure your brand reflects the strategic objectives and embodies the qualities that make it unique. The process will also hone your core messaging, benchmark the existing brand and facilitate greater clarity at an organisational level. All ensuring differentiation in your market.
“what surprised us was the tremendous amount of clarity the brand profiling process brought to the whole organisation. It was not just useful for developing a brief for the new branding, it really helped us define an overall market position and singular vision for the organisation.”