design thinking


Image courtesy Lotus


Image courtesy Lotus


Image courtesy Lotus


Image courtesy Lotus


The Bubbleship, Oblivion (Image courtesy Daniel Simon)

Automotive Love

June 26, 2014

I haven't been this excited about automotive design since I was 16 with posters on my bedroom wall. The new range of bikes released by Lotus has been hailed globally with sales requests for the limited edition bikes unprecedented.

The C-01 is the work of lead automotive designer Daniel Simon from the VW Group. The bikes are set to be limited to 100 first release. More here:

So you might not know the man but you'll have seen his work if you're a movie fan. As well as designing for the top end auto houses like Bugatti he also conceived the futuristic vehicles and craft in Tron Legacy, Prometheus and more recently Tom Cruise's Oblivion.

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