Press proof for the Well Made campaign cards - meet your maker
February 26, 2016
We were once again fortunate to work with the Guildhouse team to deliver brand and collateral for their amazing new program – Well Made – supporting South Australian creative pracititoners.
The label featured in Collotype Printers magazine
February 19, 2015
Golding Wines 2009 Marjorie Sparkling label was selected as label of the month at Collotype Printers.
Ride 1: Wilpena – Bunyeroo Gorge loop
August 14, 2014
Headed north once again to the Flinders Ranges for a winter mountain bike ride with a couple buddies.
Image courtesy Lotus
June 26, 2014
I haven't been this excited about automotive design since I was 16 with posters of performance vehicles on my bedroom wall. The new range of bikes released by Lotus has been hailed globally with sales requests for the limited edition bikes unprecedented.
The Golding 2010 Rocco Shiraz 94 points
February 20, 2014
James Halliday it seems has been a fan of the Golding labels for a while and took the time to devote a few precious words of a very short review to the new Rocco label.
Red Cross Hero
December 12, 2013
In September this year we had an unexpected stoush with the Red Cross and learnt a few things in the process. Here's how it unfolded.
CityMag Summer 2013
December 11, 2013
Working Images has been featured in the Summer 2013 issue of CityMag, in a story focusing on our recent rebrand of Guildhouse.
Working Images receives Australian Civic Trust Award
December 10, 2013
Working Images is proud to announce that we were acknowledged this week with an Australian Civic Trust Award presented in a ceremony in the Balcony Room at Parliament House.
The work of Owen Foley
June 12, 2013
Working Images collaborates with Adelaide illustrator Owen Foley
Jeroen and Boukje at the WI office
February 20, 2013
Netherland designers and social entrepeneurs Jeroen Spoelstra and Boukje Vastbinder visited our studio this week on the tail end of their Adelaide working session with Hackham West Community Centre in collaboration with David Kelly.
Through an independent assessment by our team in design, business operations and marketing, the case for brand change becomes clearer and developing the business case becomes easier.
A successful brand will accurately represent your organisation in all relevant markets, project the desired positioning and support the strategic business objectives. Evolving or renewing a brand is one of the most critical decisions your organisation may face and one that has the potential for significant market ramifications – both positive and negative.
We will quantify the value of your existing brand, its viability and relevance in specific markets, benchmark against your competitors, assess its suitability to represent the organisation and determine its remaining lifespan. We consider all aspects of the brand from the visual identity through to the day-to-day brand collateral.
The brandopinion results in a comprehensive document that will provide your business with the support to make strategic decisions for brand development and determine a case for change.
“The brand opinion developed by Working Images provided great clarity for our company in the early planning for rebranding. It gave us a really clear indication of the value of our brand, where it was working and where it wasn’t and from there we could move forward”.
Through a strategic, facilitated working session we will identify and define the aspects of your business that make it unique. Your business fingerprint that lies at the heart of your business.
To create a unique brand, your business needs to be distinguished by more than what it does. It must be defined by its characteristics, values and attributes – the innate qualities at the core of the business created by the business leaders and staff that define its vision, direction and strategic objectives.
A successful brand is a synthesis of what your stakeholders want and who the business is. A stakeholder is anyone that has a relationship with your business – the board, executives, management group, an associated investor group, your shareholders, clients or a niche market. All of these people have influence and therefore need to be considered in the development of a new or revitalised brand.
brandprofiling results in the development of a comprehensive document that will ensure your brand reflects the strategic objectives and embodies the qualities that make it unique. The process will also hone your core messaging, benchmark the existing brand and facilitate greater clarity at an organisational level. All ensuring differentiation in your market.
“what surprised us was the tremendous amount of clarity the brand profiling process brought to the whole organisation. It was not just useful for developing a brief for the new branding, it really helped us define an overall market position and singular vision for the organisation.”